Do you own or wish you owned a sweet food business?

Do you know enough about decorating… but not enough about business?

Ready to stop faking it and start making it?

Tired of trying to figure it all out on your own?

You’re in the right place.

The Business of Baking on Tour is the live class for anyone who wants to start, build or grow their own sweet food business.

This is a supportive, educational and fun class already experienced by of hundreds of women, making thousands of treats, learning to make money in their business so they can keep doing what they love.

You should join us:

USA & Canada UK

Have You Ever Felt This Way?

“There’s so much competition in this industry. I’m losing orders because everyone is so much cheaper than me.  How  are they even making any money if their prices are so low?”

I know I should do more marketing but I hate talking about myself. I’m just no good at putting it out there. I’m embarrassed to talk about myself.”

“I know my prices are too cheap, but I have no idea how to raise them. I’m bad at math and even if I do raise them, I’m worried I’ll lose all my customers.”

I’m physically exhausted from working all day at my normal job then coming home at night and having to make cakes. I’m hardly getting any sleep. I wish I could just make cake all day instead.”

“I’ve only just started out so I’m not sure if I should invest in business classes.”

Making delicious, beautiful treats is a lot of fun, but without business knowledge behind it, you’re going to end up burned out, exhausted, and feeling like it’s not worth all the effort. NOBODY wants to feel like that.

We’re going to teach you how to get more orders, charge what you’re worth, make more money, get more time and get control over your business and your life.  We’re going to turn you into the cake business boss you want to be. The successful woman you want to be can be a reality for you. It won’t be a matter of faking it and hoping nobody else knows you feel kinda clueless.


So many talented, enthusiastic women seem to believe they are “no good at the business side,” of being a baker or decorator. The issue isn’t that you’re not good at it – the issue is, nobody ever taught you HOW to do it.

BIG FAT OBVIOUS POINT: Until you started taking classes, watching videos and reading cake decorating books, you didn’t know how to do that skill either! You had to LEARN how to hold a piping bag, how to keep a cake pop on the stick, how to get the feet on macarons – you were not born knowing those things.

You need to learn the business stuff – and improve your business skills right along with decorating skills.

Truth is, you can be the most talented and artistic decorator in the world and still have no real clue how to turn that talent into a living which helps support you and your family. No matter how many cake classes you go to, or how fast you get at filling and icing a cake, you’ll still need to learn the things a business owner does. Otherwise, you’ve got a lot of cake… and not enough money or sleep to feel like it’s all been worth it.

Are you ready to join us?

USA & Canada UK

The Business of Baking on Tour is designed to help you achieve those business dreams of yours, with personalised help and real-life advice every step of the way. We use our combined experiences of running real businesses (one from home, one from a store-front) to give you a framework for running your own business.

In this interactive and not-ever-boring class, you’ll learn how to:

  • Price your cakes so that you’re covering costs AND making a profit (and not cringing when it’s time to give those prices out!)
  • Do some non-scary, non-icky marketing so more orders come your way
  • Build your business from a “when I’m lucky I get orders” business to a “I’ve got as much work as I want” business. We’ll give you the steps to get from here to there – and you don’t need to be a business genius to do it.

We’ve been teaching business skills to bakers and decorators all over the world turn their skills into businesses they can be proud of. Here’s what several of them have had to say about their experiences with us:


Ready to have fun?

USA & Canada UK

Running a business isn’t always easy – but that doesn’t mean you have to struggle to figure it all out on your own. This class was created especially for our industry… because we know there are things about the cake and sweets world which are unique, and we know there isn’t anywhere else in our industry that you’ll get our combination of skills and knowledge to help you succeed.

Quite simply, we’ve been there, done that, got the ganache-stained aprons to prove it… and now we’re here to help you achieve the same.

With more than 15 years experience between us, we have made and sold thousands of cakes, cupcakes, cake pops and more for thousands of happy customers.

We’ve had employees,  expanded and moved our locations, been featured in major publications (both online and print, locally and globally), taught cake decorating locally and overseas, created and sold online classes and tutorials, and helped hundreds of business owners achieve their business dreams. We are also both Craftsy instructors. Oh – and we’re also parents (to human kids and furry ones), daughters, sisters, friends… and we even have hobbies! (Insane right? Who has time for hobbies?!)

You’re probably reading this because you’ve come to that realisation – that the baking and decorating part is the easy part. You’re not the only one out there who struggles with this business stuff – most bakers and decorators we meet have the exact same problem.

We got into this industry by accident. One day we were making a cake for fun (usually for someone we love) and before we knew it, people were asking if we would make them a cake, too. Then – nnnnooooooo – they asked us for a price.

Before we knew it, we found ourselves in business, with plenty of enthusiasm and excitement (and okay a bit of fear too)… and we didn’t really know what we were doing.

This course is the only one of it’s kind for our industry – it’s real, it’s relatable, and most of all it’s designed to get you well on the path to the business you WANT to run.

Are you ready to take control?

USA & Canada UK

What if you’ve been at this for a while? Can you still learn something, even if you’re already running an established business?

Are you still learning baking and decorating skills?


Then you should also still be learning business skills.

There are TWO streams available for this class:

  • Beginner: Either you don’t have a business yet, or you’ve only been in it a short while (usually under 2 years.) You want to make sure you’re doing things like pricing right, need to learn how to get more orders, and get things on the right track so you can get this business to the level you want it. It’s really time to get a little more serious about this business of yours and this class is going to help you do that.

  • Advanced: You’ve been in business more than 2 years, you’ve got plans to grow it and you’re starting to look at things like teaching and tutorials, hiring employees, new or bigger premises, and life beyond just taking orders for 1:1 clients.  We cover some of the same topics as below but on a more advanced level.


So what is this class REALLY going to teach me?

Here’s what you’ll learn in the BEGINNER class:

  • Business Purpose and Planning – Where are you going with your business plans and why you’re going there. What is this all for, exactly? What do you do once things are going along smoothly? What’s the next step? Is there any point to this business?

  • Marketing, Social Media – How to book out your calendar for months in advance, sell more products, grow your business, and achieve the goals you’ve set out for yourself. We’re also going to talk about managing your social media so that it’s not you posting random stuff at midnight.

  • Systems – How to systemise a custom baking business (yes, it’s possible) to save you more time and money. You’ll learn those systems are and how to create them so that your life becomes a lot less chaotic. No more hunting through tons of emails and scraps of paper!

  • Money – Show me the money! How to handle money so it doesn’t handle you, and how to run a financially efficient and sustainable business so that YOU GET PAID (finally!) and basically, how to be a grown up even if you find money scary.

  • Finding your niche – How to work out your style, design and point of difference so that you get noticed in the marketplace and clients come to you for your special skill or talents.

  • Pricing – Learning how to price your products from a single dowel all the way to quoting. You’ll learn about monthly budgeting, how to work out the number of orders you can take on, and how to take the pain out of the quoting process.

  • Healthy, Wealthy and Wise – How to fit the business you love into the life you want. You can be a great parent, friend, sibling, spouse AND run a business – it’s about knowing how to get those two things working in harmony as opposed to always feeling pulled in a hundred directions.

And here’s what you’ll learn in the ADVANCED class:

  • Business Growth – Everything we need to consider when it comes to moving to the next level of business. Whether you’re moving into a storefront or keeping it at home, you’ve got to learn how to GROW the business and PLAN for that growth. This class aims to do some longer term planning which you can then go back and get done.

  • Products – Going from one Kitchen Aid to commercial mixers, producing way more orders than before has it’s own challenges, so we’re going to talk about how to do that and how to make decisions about your product. We’ll also talk wholesaling and taking on corporate clients.

  • Staffing – Chances are you’ll need to hire our outsource to keep this business going, but it can be scary and exciting to do so. Together we’ll walk you through the process of how to hire, who to hire, and when/if you should do it in the first place. We’ll work on team building and planning for future hiring too.

  • Money, The Next Level – In this section we’ll be talking about how to manage your money when you can no longer use personal bank accounts, and importantly how to diversify your income so you don’t go broke if there are no custom orders coming in.

  • Marketing on a larger, more strategic scale – It’s important to grow your marketing as your business grows. Here we’ll be talking about knowing where, how and why to spend your money and time when it comes to marketing.

  • World Domination by Cake – this class gives us the opportunity to really think about your business in the longer term. In other words, we’re going to do some higher level strategic business planning. Do we want to sell this business? Franchise it? Change directions entirely?

Not sure which class suits you? You can do both – and plenty of people do. The beginner class is more practical, hands-on and “day to day” skills and lessons, while the advanced class has more of a planning, thinking and strategic focus to it. The people who have done both usually say each day was equally useful but in different ways.

Your ticket includes all  the content of the course as outlined above AND YOU ALSO GET:
  • Light breakfast on arrival
  • Lunch
  • Afternoon snack
  • Non-awkward networking
  • A whole room of other business owners to make friends with, learn from, and encourage. The connections you make are invaluable to the success of your business.
  • AUSTRALIA ONLY: An additional, FREE, ‘Get Shit Done’ day happening 6 weeks AFTER this class runs. We’re trialling this in Australia only for 2018.

How Is the Class Delivered?

Join us now:

USA & Canada UK


Isn’t it time you went to a class that was fun, interesting, and the skills lasted WELL BEYOND your next order?

The orders you want and the money you need WON’T appear by:

  • Magic
  • Hope
  • Desperation
  • Cheap cake ladies throwing work your way
  • Friends and family (who want discounts)
  • Free jobs you did for exposure
  • Charging close to nothing so you don’t upset anyone
  • Guessing at what a “real business” might do
  • Asking your cousin to give out your business cards

Isn’t it time you got in control of this whole business thing? Maybe it was someone else who encouraged you into it, but it was YOU who stuck with it. Let’s now turn your “I have no idea what I’m doing” self into your “I got this thing!” self.

What are you waiting for?

USA & Canada UK

What are you waiting for?

USA & Canada UK